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A todo momento somos bombardeados com inúmeros anúncios. Será que isso funciona? Veja como nosso cérebro reage e se somos capazes de ter controle.

Society has long been of two minds about advertising. On the one hand, it promotes marketplace efficiency by educating consumers about new products. On the other hand, people justifiably worry that its power to impart information may outmanoeuvre our rational controls.

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